Сара Шекспир от Великобритания

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Сара Шекспир е собственик на “Saloukee” – студио за дизайн и изработка на бижута. Относително нова в бизнеса, тя наскоро се премества от Лондон в провинциалното градче Шропшър. Скоро след това посетила курс за бизнес растеж WiRe и това й помогнало да се реши да наеме първия си служител. В последствие получила и първата си поръчка от голяма американска фирма.

Попитахме Сара, откъде идва името на фирмата й. “Салуки“ идва от моето моминско име – Сара ЛУис КелИ. Започнах с него от самото начало, като исках да ме представя като дизайнер, а също и да бъде средство да сбъдне мечтите ми за собствена марка някой ден.“ През 2015 г. Сара се мести от Лондон в малкото селце Шропшър, където първоначално е създала своя бижутерски бизнес. „Аз бях новодошла в Шропшър и бързо осъзнах, че да имаш бизнес в селски регион е много различно от това да имаш бизнес в града – бях толкова далече от клиентите като за начало. Това беше същинско предизвикателство.

Сара научила за Програмата „Жени предприемачи в селски райони“ (Women in Rural Enterprise) и решила да посети един от семинарите, както и да се включи в неформалната мрежа, за да се запознае с повече хора и да преодолее изолацията, идваща от факта, че има малък бизнес в селски район. Някои части от Шропшър са толкова тихи и отдалечени, че може да не срещнеш друг човек в продължение на дни, а със сигурност няма да срещнеш друга бизнес дама.

WiRe (организация на жени – предприемачи от селски райони) предоставили на Сара възможност да се среща с други собственици на бизнес, както и да посещава семинари за интернет технологии като например как да оптимизираш сайта си или да използваш социалните медии за повишаване на продажбите. „Получих доста информация и знания от тези семинари и имах възможност да задам въпроси, чиито отговор търсих дълго. Можех да потърся техните отговори в интернет, но да се срещна с други бизнес дами, да обсъдя с тях проблемите и да получа второ мнение, съчетано с помощта на експерта, който води семинара – това беше наистина полезно“! „Страхотно е да работиш на „светло“ в мрежа с други хора, имащи сходни проблеми, вместо да се луташ сам в тъмното!“.

Повече информация за бизнеса на Сара може да намерите тук: www.saloukee.com

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